Having decided on my genre I have  created my mission statement I wanted to explore my brand a bit more and consider the mise-en-scene that would be appropriate for my genre as well as look at other magazine that are using these conventions…

Here is my mood board I created on pinterest to demonstrate key design conventions, color schemes, costumes, make up, hairstyles, poses.

Star and Representation

Another feature of my magazine that is essential to the unique selling point is constructing my star image

Richard Dyer 

A STAR IS ASSEMBLED, WE MUST INVESTIGATE THEM AS WE WOULD ANY OTHER FORM OF MEDIA.

Celebrities are both…

.Extraordinary – accomplished, astonishing

.Ordinary – Have a family, exercise, go shopping

Celebrities are both…

.Present – Social Media, Instagram posts, Tweets

.Absent – Featured on TV, Concerts Vlogs/YouTube

Richard Dyer’s Star Theory is the idea that icons and celebrities are created and manufactured by institutions and companied solely for financial gain. He believes that starts are represented to be ‘real people’ experiencing real emotions. Stars are manufactured by the music industry to make money form an audience, who respond by buying their albums, and acting like their idol that the industry have created.

Here is my research about  my R&B star Beyoncé

Using this research I was able to develop my own star, here is a slide share demonstrating the mise-en-scene and poses I will be using to create my cover star.