Media is used for many different things. for example entertainment, social interaction, personal identity and information, these 4 gratifications come into Bumler and Katz. As an example ..

• entertainment- You tube or Spotify
• social interaction- Snap chat or Facebook
• personal identity- Instagram posts or famous people
• information- BBC news

Blumler and katz theory states that we use social media in many different ways, it states that we use the media to our satisfactory needs for example we use Netflix to entertain ourselves and watch different types of movies such as romance to comedies. We also use the media to identify ourselves for instance watching models on Instagram and looking at their fashion. We use it for information. blumler and katz link all media into how we use it and what we use it for.

The media that I use fits into the 4 sections of the Blumler and Katz theory, for example Call the midwife fits into the entertainment, social interaction and personal identity as I can talk about it with friends about the episode and watch it for entertainment.