Day: May 3, 2021

A detailed music video analysis consists of analysing two music video which have a very different narratives and meanings; the two songs that I chose to analyse were, ‘Chained to the Rhythm’ and ‘We Found Love’. With this task, I had to watch and analyse in great deal, two music videos with different meaning in order to widen my knowledge and understanding of what is conventional and what is not of a music video. I am now able to identify whether a music video is amplified, disjunctive or illustrative as a result of carrying out extensive research  – with this also, unpicking the way the Mes en Scene and Star Image have been portrayed is an element which is absolutely vital in order to have a successful analysis. A repertoire of elements are used in a music video to convey the story and also create meaning to the audience, allowing them to engage in a deeper way to construct a better understanding of what is going on within the production. From carrying out this task, I have learnt many feature of what are conventional music videos; I had very minimal knowledge on this subject previously, but with this, I will be able to put what I have learnt to use when creating my own music video.

Introduction:

As a result of watching and analysing these different music videos, it had widened my knowledge and understanding of different conventions and features that are used to convey themes and meaning, for example, narrative only videos, full performance videos and  a combination of both which are narrative-performance videos, whereby props, setting, actions and costume are used to convey the narrative. If the video is amplified, it is where the narrative is inspired by the song, adding new elements to allow the narrative to compliment and coincide with the song and genre. Illustrative music videos, are when the song lyrics are illustrated through the video, where the narrative is either related to, or contains direct actions from the lyrics. And finally, if the music video is disjunctive, it means the narrative has no relation to song lyrics whatsoever. By going through the process of analysing these music videos, it has allowed me to understand that the star image has to be portrayed in a certain way, where by the audience will be attracted and engaged by what they see visually. This will also help me when creating my own music video.