Below is a screenshot of my social media page which represents my artist. So far, I have uploaded 7 posts and I am planning on developing this page much further in order to successfully convey my star image and to provide a connection between my star and his audience.
I have integrated features and conventions of an Indie Rock Instagram page whilst creating my own, for example: basic colour schemes of black and white which sit nicely with my chosen digipak design, and short and punchy sentences advertising the posts which then allows my star to engage with his audience. Portraying my star in an ordinary yet extraordinary way through his work, promotions and performances – the ordinary aspect of Dyer’s theory allows him to engage with his fans / audience whilst developing his personal identity and star image.
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Targets for improvement:
- I would like to create physical copies of my digipak, by doing so I will be able to promote my star in music shops across the island.
- I am going to create an audience interaction and engagement post which will involve setting up live chats, invitations to concerts / gigs etc. This will develop the connection between the star and his audience.
- Next, my social media page is in need of ‘A Call to Action’ which makes a clear link of sale, (Spotify, iTunes), for both the music and for the audience to buy merchandise or concert tickets – this will promote my artists’ brand.
- I need to set aside a post which puts forward the promotion of a live event. For example, a tour or a series of streamed (paid for) gigs / shows. Hopefully by doing so, this will boost my artists star image and advance revenue.
- I would like to promote a collaboration between my artist and a product, for example, crocs, scented products (aftershave), and or clothing. This is a great form of integrated advertising and cross media convergence to lead to further engagement with Max’s audience.
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