Component 3

Below is my group’s meeting agenda, followed by our risk assessment. The latter will help us identify and organise our MES, time management, and keep track of our progress.

Me and my partner developed a moodboard of our genre (Rock), taking inspiration from AC/DC, Music, Space, and key technical terms and conventions to produce a blueprint we can use to develop our brand and reach our target audience, tailoring our style to their generalised interests.

Me and my partner produced a slideshow on what we aim to achieve, and how we’ll go about doing this.

Through the making of this slide, we have managed to develop ways of promoting our star through the usage of their brand and how it (and the text) relates to our target audience, but also via Integrated Advertising and other forms of marketing through the “digital world”.

This is my Textual, Content Analysis on the Led Zeppelin – Mothership front and back covers, focusing on conventions, and the interesting narrative they portray through this form of media.

What has changed:

Based on feedback given to us by Lenny from the Creative Department at Specsavers, we have adjusted our narrative by adding more transition shots, POVs, and filling the blanks, as well as adding filters and effects to the overall video.

Receiving more feedback from peers, we have reflected, and will act upon it in our following drafts

Here are screenshots of such (Improvement) points;

Going forward, our target improvements are;

• Add and match more lip sync
• Have a more conclusive ending
• Ensure video quality is standard
• Adding more variety in camera angles and positioning (such as mid/long-shot)
• Focus on transitions/overall editing

Lenny from Specsavers – Creative Department came to review our work

To Summarise;

• Good usage of dutch angles
• Good usage of MES
• Editing used effectively i.e the cuts and transitions, edit-to-the-beat etc.

Targets;

• More variety in editing
• Some more shots (transitions, povs, etc.)
• Use effects
• Essentially “fill in the blanks”

Ideas we came up with;

• Some POV shots to emphasise the burden/give perspective of the star
• Transition shots, i.e shots-in-between shots to show the journey is more strenuous
• Using filters

These are some videos we could take inspiration from and reflect upon to refine our editing skills:

These are some basic editing

These are some videos to watch in order to learn more about filters

I have chosen this video, due to it being in a similar genre to ours’

3 Qualities of this video:

• Variety of shots- good close-ups, cuts, etc.
• Lip-syncing is spot on and utilised often
• Generally conventional, but not cliché

Targets for myself:

• I need to learn from this video’s usage of lip-sync, and perform more of my own song
• Utilise editing techniques more often
• More shots, i.e close-ups

I have watched the screencastify, and will summarise the feedback, and include targets of development (ToD) after

Summary:

• Change some of the editing at the start- e.g cut to Lewis at guitar riff
• Transition at walking towards camera- i.e black coat causes transition
• Long Shot from behind, cutting to different angle, and cut back to walking up stairs
• Out of focus shots
• Need Point-of-views, i.e Lewis’ perspective from going down the stairs, to up- show his exhaustion
• Some slow-motion could be added in narrative
• Some cut to close-up, i.e becoming disheveled and show this
• Danger sign cut out
• Cut, match-on-action, e.g coat falling on floor
• More lip-sync, i.e more close-ups of lip-sync
• More close-ups, e.g bin moves through the camera
• Half-dozen pick-ups
• Finish narrative

Targets of Development:

• More variety in shots; i.e; close-ups, long-shots
• Editing; cuts, transitions at better times, slow-mo
• More lip-sync
• Need Point-of-views
• Fix/cut out unnecessary shots

We have finished our second draft, at 2:31 minutes.

However, there are many things we must reflect on

Before this, I will list positives

Positives

• Firstly, our edit-to-the-beat was spot on- in certain places.
• Jump-cuts utilised well
• Variety of shots and angles
• Different locations
• Clear narrative

Targets for Improvement

• Lip-Sync not used often- and what is, is often off-beat
• Editing generally bland, but this is an effect of being the second draft
• While there is a variety of shots and angles, there is room for more

For this “Storyboard”, we have included a variety of locales, camera techniques, and angles, in order to add depth and make sure we represent our star image well.