We got feedback in questionnaires from the second drafts of our digipak and advert.

Summary of feedback:

• Each of the covers convey the themes of brokenness and isolation.
• Cracks on the face create an interesting image
• Title is big and bold however the varying shades of red is less effective
• The digipak and video are mutually reflective
• Colour palette is interesting
• The font should be the same for the album name and the band name
• There is a lot of white on the digipak, the background should be more off-white

Below are the second drafts of our digipak and advert:

After finishing the first draft of our advert we have done voice recordings of the feedback.

Summary of feedback:

• Font is generic as it’s edgy and quirky
• Change the colours around the letters of the album name, possibly to the same red as her lips
• Contrasting colours are effective
• Contains conventional features of the advert e.g. reviews, release date and where it’s availible
• Blend the edges of the image of the star as the border takes away from the effect
• Titles should be spread out to cover the empty space

Now that we have finished our music video and digipak have made the first draft of our advert. In order to keep with continuity across the products we’ve used the same image as on the front cover of our digipak. It’s also important to show the star image as this is expected in the contract with the audience in order to make it recognizable to fans. We will get feedback from this draft and improve it for the final advert.

Now that we have finished our digipak we have begun to design our advert. We have drawn a mock-up of our advert. When we researched into print ads we noticed that they all contain the star image. We decided to use the same image as the digipak to keep continuity across the products. Conventional features of adverts include reviews, album title, production company and places where the album is available.

We are now creating a print ad for our album. I have taken two adverts for Paramore (our band) and analysed conventional features.