In order to create a better music video fitting to the artist and song it is important we consider the audience, who regularly listens to and enjoys Lemon Demon’s music? Unfortunately, for this case we couldn’t use the standard technique to answer these questions, as we chose to use a song created by a smaller indie artist there is no data on him or his band available on the YouGov website, so in order to get a better insight into the active audience of this music we instead sourced some survey results published to an online forum for fans of the music, (presentation found here https://docs.google.com/presentation/d/14pX7WFtA7wXmn8CWSAFzKZavJYSx1JAuDsbEFP_PzSY/mobilepresent?slide=id.g565813d09d_0_45 ). This allowed us to gather some more ideas about the type of people who listen to this music.
As shown below, the audience is primarily under 18 years of age, male and part of the LGBTQ+ community. This specific appeal is described in the source as being due to the unique and inclusive nature of the music and community around it, allowing members of the LGBTQ+ to feel included. This idea is furthered by the fact that many fans are younger, and likely more keen to find communities like this to join and feel comfortable in.
As well as this, many fans who took the survey mentioned their affiliation with other internet-based interests and communities, such as anime, manga, webcomics, video games and podcasts. They also showed interest in the following bands/musicians;
Brockhampton – American alternative hip hop band
Mitski – Japanese-American indie rock singer-songwriter
Tally Hall – American (indie) rock band
Mother Mother – Canadian indie rock band
Jack Stauber – American synth-pop singer-songwriter
They Might Be Giants – American alternative rock band
Oingo Boingo – American new wave band
This research will better allow us to create a video that will reach the audience of the music, being able to include references, themes and motifs that can be recognized and appreciated by this community, whilst an elder generation may not notice details and references to online theories and conspiracies, a community that is much more engaged with online media such as this will much better appreciate and enjoy these references, therefore creating a more overall successful video for the target audience.