To begin preparing to put our page together, we compiled our post ideas in this slideshow, highlighting what we want featured in each post and why. In summary, the overarching idea for our page is to create an alternate reality game (ARG) alongside our album promotion, creating an interactive sort of treasure hunt/mystery that our audience is encouraged to solve and engage with. You can see an example of this by the band Twenty One Pilots, in June 2020 they organised a similar interaction to promote their single “Level of Concern”. However we also aim to draw from what we learnt from analysing another social media page too, merging the two sides of release promotion and narrative reflective of the two characters seen in our music video.
Timeline and Marketing Ideas
on