In this task we were given a random magazine cover and were tasked with analysing their target audience, looking at ideas of demographics (who the audience is), psychographics (the behaviour and habits of the audience). This allowed us to get a better undertanding of how magazines successfully marketed and designed their covers to attract the attention of their target audience, important to being able to market towards them specifically and understand what media they want from a magazine, which will later be useful when decding what to feature in our own magazines.
Audience Profiling
on