Dummy Mash Ups

Here are the fabulous dummy mash up videos we made as a preliminary exercise for the music video.

Please reflect on the product and process. What have you learned that you can take into the real video you’re going to making next half term?

Block C

Block B

Block A (Group 1)

Block A (Group 2)

Block A (Group 3)

MV – Your music video ideas (Synesthesia) – links to music sites – INSPIRATION

Synaesthesia is a way of generating ideas from music – effectively ‘seeing sounds in your head’.

It is a really helpful technique to use when listening to music in order to come up with visual ideas.

When listening to a piece of music you should concentrate on each of the following features in turm:

  • Sense of subject matter
  • Grain of voice
  • Arrangement
  • Suggested Stories
  • Cultural references

Here is a Prezi which explains and illustrates these ideas:

Task 1 (done collectively)

  • You will listen to two songs and write down the images, ideas, colours, adjectives, themes, subjects that come to mind when listening to the lyrics, beat, grain of voice, tempo etc.
  • Then we will watch the videos and see how close you were to how the music was interpreted in visuals.

Task 2: you have @ 5 lessons and independent study to complete this.

Independent Study – Develop and present a music video idea for one song.
You need to short list some songs (see below the guidance on choosing songs) and, using synesthesia, develop some tangible ideas for one of them.
You should present your ideas as a inspiration board of found images / videos. It should include:
  • The genre of music & repertoire of elements associated:
    • The look of the band / lead singer
    • Locations for performance / narrative
    • Style of Performance
    • Costume / Make Up / Hair
    • Instruments
    • Colour Palettes
    • Narrative Events
You may use whatever digital format you like: Google Slides, Prezi, Pinterest, Photoshop, InDesign…or something else…(please check with your teacher)
Choosing a Song
  • Start with thinking, ‘Who will perform this?’ and work from there.
  • Perhaps opt for a solo performer to make organisation easier
  • Don’t choose a song by your favourite band/star.
  • Don’t choose something that is well known.
  • Don’t choose something too long, 3 – 4 minutes is plenty.
  • Album tracks or cover versions are useful options
  • Beware of Warner Music Group and its associated record labels

Please listen to music on these site for inspiration:

This presentation should include:

  • a moodboard – to encompass genre and star image
  • annotated lyrics (like you’d annotate a poem – with visual / thoughts / themes)
  • an embedded mp3
  • extended step outline in terms of a description of the narrative
  • Introductions of your ideas for narrative and performance to include key terms for genre and star image and narrative (use the terms in context and refer back to previous blog posts for theorists, ideas, concepts).

MV – Just some more inspiration….

Just some inspiration!

 

It is always worth looking at OTHER ART forms for inspiration. Photos, art, websites, films, theatre – they could all spark a moment of imagination.

These are just a few links to ‘weird and wonderful’ youtube videos:

Beckett play – Theatre of the Absurd – Quad

Not I – Beckett

Beckett – Acting without words – I High

The Bed Experiment – Theatre of Cruelty

DV8 – Physical Theatre – 3 ballets

Enter Achilles – Dv8 – physical theatre

MV – Dummy Mash Up Evaluation questions

  • What lessons did you learn about planning and the use of Shot Lists and Production Meeting Agendas? Why are they important when out on shoot? 
    • TARGET:
  • What lessons did you learn about directing people in front of the camera? What information do they need to know about their character / their performance style? How can the director get them to relax and have confidence in front of the camera in order to perform well? 
    • TARGET:
  • What lessons did you learn about filming the performance for your production?
    • TARGET:
  • What did you learn about editing and post-production?
    • TARGET:
  • What did you discover about the use of conventional Mise-En-Scene for music videos? (Refer to the completed Dummy Mash Up with all the various genre’s included).
    • TARGET:

Cut and paste the questions above and give some detailed responses to them – what did you learn from the task? what will you take away? how will your production benefit from this exercise?  Flag up what went wrong too – this was a learning experience so make sure you have learnt valuable lessons in readiness for your own production.

Remember to use as much media lingo as you can that you have learnt so far – include the terms (conventions, repertoire of elements, blueprint, contract, predictable pleasure, star image, paradox of the star, metanarrative, extraordinary, ordinary, present, absent, genre, narrative, disjunctive, amplification, illustrative, performance, break the 4th wall etc…) and also refer to the product/text with specific moments, examples, outcomes.

MV- setting up your Dummy Mash Up Project

IMPORTING THE FOOTAGE AND FOLDER CREATION.

  1.  You will edit your section in groups  – so effectively creating 2 versions of your section. You will choose which one is the best for the final overall mash up.
  2. Create a D Drive folder for you and your partner, e.g: ‘DMU Indie Jess and John’
  3. Import the footage. See attached instructions in case you have forgotten.
  4. Create an MP3 of your song using convert to MP3 from YouTube
  5. Rename the clips in your D drive folder before importing into  Adobe.
  6. Open a new project in Premiere. See the attached instructions in case you have forgotten.
  7. You need to import the MP3 from the D drive.
  8. Then cut the MP3 down to your particular section and get editing.
  9. Save and export as an orange cone and then place in the folder in the P Drive – Media Studies – DMU 2017 – Label the sections clearly – indie, pop, female etc and your class number and initials. We will then edit all the sections together and export to YouTube for uploading to your blog.

 

 

MV – DMU – Are you ready to film next week?

You have this week to film and edit your Dummy Mash Up. We will not be organising this for you. It is a ‘dummy’ run in organisation and production. You may need to use frees and lunchtimes – just as you will with your music video next term.

Before you leave for the weekend have you talked about and organised the following:-

  • Costumes – as conventional as possible and remember accessories
  • Props (use objects as instruments etc)
  • Make Up – if appropriate
  • Lyrics to your performers – nothing worse than bad lip syncing or PRINT THEM OUT IN BIG LETTERS TO HOLD UP
  • Brief your performers on the style, energy and type of performance you want
  • Locations (have a look around school at break – look at the photos on the blog – great hay in the field next door at the moment)
  • Book the Lecture Theatre studio set up if you require it (Wednesday or Thursday)
  • Check the cameras are charged
  • Have a clear idea of how and who is filming – remember long shot, mid shot, close up, movement, specials
  • Create a folder in the D drive – experiment with the new Adobe Premiere Pro CC

Blogs – there are one or two of you who are already significantly behind. If there is not a positive improvement over the weekend then contracts will be issued and parents contacted. Not a good way to start the A2 – if you are not keeping up now, then it does not bode well for next term.  JUST DO IT!

MV – Star Image for the Dummy Mash Up

Create a shared pinterest post on how a star of a similar genre to your DMU section is conveyed in the media. How do they come across in their music videos? How are they represented in the media? on Twitter? On Facebook? On fanzones?  On websites? In interviews?  All of these ideas should help fuel how you are going to represent your star in your section.

How are they connoted, portrayed, represented?  This is their star image; Their meta-narrative.

See the sheet below for some theory on star image, representation and meta-narrative and The Paradox of the Star:

Richard Dyer & The Star Image

Example

Here is an example Pintrest Board for Michael Jackson

YOU NEED @ 15 images AND VARIOUS ADJECTIVES – USE A THESAURUS.

MV – possible locations around school – Dummy Mash Up

You can see if the drama studio or lecture theatre are free but keep it simple.

IMG_3501IMG_3502 IMG_3507 IMG_3508 IMG_3509 IMG_3511 IMG_3514 IMG_3517 IMG_3518 IMG_3521 IMG_3522

Do not over complicate the filming.

Get the right MES (costumes), film the performance in a variety of ways – get the performer to sing and film in close up – get the performer to sing again and this time film it in long shot – get the performer to sing again and this time film in mid shot – get the performer to sing again and use some movement/angles.  Then change MES and locations if you want.

Use 2 cameras at any one shoot so that you can double up during performances.

You will then have several different sequences to cut between. SIMPLES!

PROPS – use upturned bins for drums……blow up guitars……electronic keyboards for pianos. IT IS ALL ABOUT THE FILMING!

You only have 1 lesson to get your performer dressed, rehearsed and filmed. You need to be organised.

Sometimes LESS IS MORE!

MV – Dummy Mash Up Planning documents x 3

TASK 1 – Visual Shot List – Joint task

  • Visual Shot List – Using your section, take screen shots (or snipping tool sections) of each and every shot used.  Transfer to google slides and then make sure you list the following:
    • Shot term:
    • Description of shot:
    • Time:
    • Transition to next shot:

This is to ensure you understand just how many shots are involved in a short 30 second segment.

  • shot list exemplar

Reflect: so what do you notice? Is there a predominance of certain shots, edits, transitions?  What can you see might be conventional for that particular genre?

Additional: Then look at  least 3 other videos of the same genre and find 3 other exciting, inspirational shots, edits that you could use as well in your filming of the performance and add these in at the end of the presentation.

TASK 2 – Annotated Lyrics – Joint Task

  • Annotate the lyrics with ideas on where and when you might use the different shots i.e. instrumental section might have a close up on the instrument, solo section might have an extreme close up of the performer?

TASK 3 – Production Meeting Agenda – Joint task

You need to really start to think about co-ordinating locations, props, sets, costumes and make up. Think about this now so that you have time to get it together for next week’s filming.

MV – Dummy Mash Up – Genre analysis

Your group will now have been allocated a specific ‘generic’ section of the Dummy Mash Up that you need to research, plan, film and edit.

Taking your ‘genre’ (acoustic, pop, rap, indie rock, girl band etc) you must now research what are the conventional features that are associated with this genre of music video? This ‘repertoire of elements’ (recipe of ingredients) is something you will need to research in your own video and be able to write about and analyse in the exam, so the sooner you start thinking in media term and focus on genre, the better.

Conventions are Crucial. Why? They give predictable pleasure to the audience who will have certain expectations that they want satisfied – the music producers will follow a pre-established ‘blueprint’ (map) that they follow which will form part of the ‘contract’ (mutual agreement) with the audience. However, audiences demand novelty and in order to be creative and to ensure that the video is watched again and again, there has to be something that goes beyond conventional boundaries in order to make it watchable, entertaining, intriguing – new.

Genre document – terms and theorists

Task 1:

Create a collage of images taken from music videos of similar artists of the same genre. Find conventional features – what style of costume, narrative (themes), location, performance style, cinematography (camera & lighting), editing regularly feature in music videos from this genre of music? A clear understanding of these conventional features will inspire you for your Dummy Mash Up section.

Annotate your collage with appropriate adjectives, nouns, adverbs that relate to that genre – edgy, rebellious, emotional, romantic, canted angles and any other words that you associate with the genre I.e. Bass guitar, ripped jeans, festivals, live performance, cover versions, countryside  etc.

Once you have done this, discuss your findings with the group so that you can start to iron out and focus on how to make your section ‘conventional‘ yet ‘contemporary‘ or in other simpler terms, ‘the same but different’?

Here’s an example:

Elements of punk, grunge, indie & rock.

MV – Dummy Mash Up – Introduction

Your research and planning into Music Video conventions will include a ‘practise’ performance shoot for a specific genre of music.

We have allocated ‘genres’s to specific groups and each group will perform for their partnered group.

Above is last year’s valiant effort.  The aim is to produce a performance video that shows you understand how genre is conveyed and communicated through the use of MES, Camera and Editing and how the star image of the band/performer is represented.

Here are the groups and allocated sections of songs that you have got to work with!

Your first task is to convert the song to an MP3 and place it in a folder in the D Drive of your production computer. Then download a copy of the lyrics and highlight the section you are working with.

MV – Previous Students’ Work

Here is a playlist of some of the best music videos made by students from The Sixth Form. They are an example of what is possible and moreover – what works: 

Task:

Here are the assessment criteria.

Independent Study Tasks

  1. Embed the video (not the whole playlist), copy the level ladder and evaluate your chosen video in terms of how it reaches (or doesn’t) level four.
  2. Address each section in turn and using sub headings for your evaluation.
  3. Remember to EVALUATE the success of the video with reference to  the assessment criteria with SPECIFIC EXAMPLES from the video  and use  TECHNICAL TERMS.
  4. Remember to try and get in theoretical terms too (SIGNIFICANCE): ‘brand, break the 4th wall, genre,  code, star image, representation, narrative – almost like a mini textual analysis.

MV – Conventions and detailed contents analysis

Here’s a music video we’re going to complete a close analysis of, Katy Perry – Chained to the Rhythm:

You should type  up that analysis and embed it into the post called Close Analysis of Music Video.

Here is a blank version of the form you can use.

To supplement this, you must do your own close analysis. Choose another video from the list suggested and use the sheet attached (make your own copy) and do your own analysis.

This work is important as it shows that you are able to deconstruct the narrative, performance, star image and generic & technical conventions of a music video. This will help inform your own production ideas and help prepare you for the exam by starting to use all the terms that you need.


Example

Radiohead – Just


Kodaline – Love Like This

Lana del Rey – Born to Die

Muse – Time is Running Out

Taylor Swift – Wildest Dreams

Christina Aguilera – Say Something

Foo Fighters – Pretender

MV – Music Video Playlist + Contents Analysis/Narrative

Study, reflect, consider, enjoy, be inspired:

This week we’re going to be watching most of the videos from this playlist. They were carefully chosen because as they illustrate many of the conventions typical of this media form.

You need to study these videos carefully so that you understand the following:

  • The media form
  • Technical conventions
  • Features typical to the genre of music.
  • Narrative conventions and structures.

You must be understand these things in order to be able the develop and devise videos of your own video and knowingly use, challenge or subvert conventional features.

Complete this form and make a copy yourself and then save as a PDF and upload to your blog.

It is your first piece of coursework so do it well!

Narrative presentation.

Here are some other suggestions but try and get a range of genres and different narrative/performance ratios.

Narrative Only

Performance Only

Performance and Narrative (disjunctive)

Narrative Only

Narrative and Performance

Performance and Narrative

Some Blog Advice

Choose your theme wisely. Choose a Mobile Friendly one so that you can access it easily on any device.

These are some of the more effective looking themes for your new blog:

  • Blaskan
  • Grisaille
  • Infoist
  • My Life
  • Oxygen
  • Quintas
  • Sundance
  • Demo
  • Noteworthy
  • 2010

Take pride in your blog. Remember to do short but illuminating introductions and summaries to each upload, document, insert or link.

Lay it out beautifully – remember you are media students and should be interested in how post represent your understanding. Maintain design continuity regarding the layout, font, font size, headings, bold, post titles etc.

Check your spellings – get someone to proof it on a regular basis. Remember to make attachments PDFs and to use a thumbnail photo as the link.

And KEEP ON TOP OF IT!  You (probably) now know how it feels to get behind, start panicking and rush around to try and catch up. Year 13 is a busy year for everything so make a pact: A POST A DAY IS THE WAY TO AN ‘A’!

It is a no brainer; get the marks where they are the most straightforward to pick up.

Good luck and happy blogging.

Welcome Back Media Peeps – Starting your A2 Media Blog 2017

pomo teachers

HELLO AND WELCOME BACK! WE HAVE MISSED YOU!

The good news is, you all made it – the bad news is, the hard works starts right here, right now!

Your A2 blog is going to be a more sophisticated version of your AS blog.

You’ll still be creating posts and uploading / embedding content in exactly the same way.

The difference will be that you will create a static front page, which you will personalise with your star image / brand and use the images, typefaces and designs you have used on your digipack. It will also feature your final products.

The user (examiner) will navigate your blog content under four simple headings. They are:

  • Music Video
  • Digipak
  • Advert
  • Evaluation Questions

Here is a document to help you start your new Advanced Portfolio blog.

 

Here is a link which itemises all the posts on the blog which we expect you to post between now and the end of January 2018:

A2 Blog Content – remember you need to CATEGORISE EACH POST UNDER MUSIC VIDEO, DIGIPAK, ADVERT OR EVALUATIONS in DRAFTS – DO NOT PUBLISH.

The type of opening welcome you need on your static front page is:

Hello and welcome to my A2 Media Studies portfolio. To see my research, planning, production and evaluation work, please use the navigation tabs at the top of the blog.’

‘This is the brief we were set in September 2017’

A promotion package for the release of an album, to include a music promo video, together

with two of the following three options:

  • a website homepage for the band;
  • a cover for its release as part of a digipak (CD/DVD package);
  • a magazine advertisement for the digipak (CD/DVD package).

Here are my finished products:

 

Test Shoots/Proof of Concept

Many of you will remember that Jack and Elliot showed how they had made sure they ‘tested’ their ideas before filming.  They spent time and effort ensuring the lighting and location was exactly what they wanted to prove that their ideas, concept was achievable.

Some of you have fairly challenging ideas in terms of lighting, location and camera work and FX so we are asking you to do some test shots over the coming week and weekend.  This means finding the ideal locations and setting up with any required lighting and trying out the shot to see if the vision works.

You will need to complete a risk assessment before you do this so make sure this assessment has been discussed and agreed with your teacher & parents.

PARENTAL CONSENT FORM

PARENT COVERING LETTER

FILMING RISK ASSESSMENT – SPECIFIC

You do not need to involve your cast/performers/actors at this stage as you can use each other as models.  Also remember that anyone under 18 who appears in your video must get their own parents/guardians to sign the parental consent form.

Here are some very basic Concept videos that Mrs C tried out this summer to prove that she could use the camera for movement in a specific way and also that there were the relevant filters, FX she wanted to use and use of the Prem Pro presets for an imaginary ‘flower music video’ (!).  There are also some random photos taken this weekend on a walk around the lanes near her house. The kind of exercise you should be doing this weekend to show where and how you will be shooting your video.