Below is a music video done by a previous student which I have completed a self assessment on:
What went well and why?
The video effects have been chosen well and contribute to the overall feel of the video, for example when the character ‘punches the screen’ a comic speech bubble appears in the place he punched. This was a really effective way to ‘show her that I’m a catch’ as it portrays his strength and power.
There was an effective variety of shot distances, specifically in these two snapshots. The close up showcases his emotions as he got rejected, and the long shot portrays what the performer is doing (running).
What could be improved and how?
This clip specifically was the performer playing the drums during an instrumental section. However since it was in slow motion it wasn’t to the beat. Therefore I think the video would have benefited having the drums to the beat of the song.
Some of the clips of the band was slightly shaky and not done with a tripod. However it may represent the overall feel of the video by not having the camera still. They could resolve this by using a tripod of some sort of equipment to get a steadier camera movement.
Why this music video is my favourite?
This music video is my favourite because they display a clear narrative that the audience can encode, but still including some performance parts. For this video they have chosen to amplify the lyrics to allow the audience to also decode some aspects and bring their own ideologies to the video.
The technical conventions were done well, specifically the lip syncing and framing of shots to capture the emotions or actions of the characters. Following on from this, the style of the video and the way it has been designed/filmed/edited conveyed their star as a hopeless romantic as they are attempting to ‘get their ex back’ and listening to his feelings of what he wanted. They also promote the artist as being ordinary (Hall) because he is showing the audience it’s normal to experience such emotions towards someone.
Focus Forward
By doing this task it has developed my knowledge on the skills to create a music video, in particular editing, design and filming movements/angles. For instance, include a variety of shots (close up, middle, long) and creative editing effects to make it more intriguing for my audience and so they decode the overall theme of the video.