Below is a table I filled out to analyse 3 different music videos of different genres; Pop, R&B, and Indie/Alternative
A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Artists may do this in different ways whether that is to produce a video that illustrates, amplifies, or disjuncture’s the song. Illustration is the term used where the narrative in the video closely echoes the lyrics and music, amplification is the narrative, inspired by the song but adds a new element to complement the themes in the song, and finally disjuncture is when the narrative seems to hold very little relationship to the song and appears to be quite random. Music videos are primarily either a narrative, performance or a mixture of both! Performance videos tend to be exclusively a performance in an unusual place, whereas a narrative lacks performance and often tells a socially important story.
I analysed these music videos by considering the following theorists; Dyer, Barthes, and Hall. Dyer’s central idea was that the star image could be described using two key paradoxes; a star is both ordinary & extraordinary and a star is both present & absent. Hall explained how society interacts and how individuals in society have different interpretations and responses to media texts (encoding & decoding). Barthes suggested that texts are open to many possible interpretations (readings) from many different perspectives.
Below is the Taylor Swift music video:
Below is the Beyonce music video:
Below is the Declan Mckenna music video:
Focus Forward
From watching and analysing these music videos, it will influence the way I film and edit my music video, this is because I am aware of some of the conventions of a music video. As well as this I will keep in mind the theorist Hall because when creating my narrative, the audience decodes my video correctly and receive the right message about it.