Media Concepts

Reflection 

For this task we created a mind map on the overview of the four key concepts of media. The four key concepts include:

  • Audience
  • Representation
  • Industry
  • Language

Audience: The ways in which different audiences respond/interact to media texts. I must consider who my target audience is for my music magazine to ensure I can satisfy their views.

Representation: How the media re-presents reality. I will consider what ideas, ambitions and beliefs I want to convey about my artist and their music.

Industry:  How media texts make money. I will review how my magazine will make money depending on my target audience and also making sure they get the most out of their money for what they are expecting.

Language: The ways in which media texts communicate ideas, meaning, significance and emotion which can be read by an audience. I need to think about the technical aspects of the magazine to convey a narrative.

My Media Diet

Here is a collage of my media consumption.

Reflection

The process of making my media diet made me more aware of the different types of media I use and how it has impacted my everyday life. In this task, we created a visual representation of the media we consume on a Google Slides document and applied it to “Blumler and Katz’s four basic uses and gratification of media”.

The four basic uses include the following:

  • Social Relationships
  • Personal Identity
  • Entertainment
  • Information

These four uses of media all relate to my media diet of what I use daily. For example, social relationships includes social media for contacting my friends/family. Personal Identity involves the music I listen to or the shopping websites I use to buy clothes. Entertainment consists of the movies/TV shows I have watched and finally, Information relates to the social media I use and how I hear about the news going on in the world. Going forward, I will construct my music magazine by including all the key components of the Blumler and Katz media theory to reach my target audience and produce a powerful, eye-catching piece of work.