The Lookbook – The Branding Package

This is a look book we made full of images of tour posters, graphics, make-up etc. that we had to analyse for inspiration to help us have a clear image of our style and brand we are trying to put across when we are making our digipak. The repertoire of elements throughout all the images really project the alternative genre. This task was extremely helpful as it has helped us put down a blueprint of what themes we want to express in our digipak which are playfulness, power, and mystery; it will also benefit us as we now have a audience who we can target and make sure our digipak and social media page matches the likings of our audience.

Made with Padlet

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