For this task we had to analysis a music video by Katy Perry closely in order to understand the narrative and performance aspects. I had to learn the generic conventions of the video and the media form in order to understand what it was about.
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By doing this task I had to decode and analyze well in order to get the full impression the music video is trying to project. For example I had to decode the music video in order to find out what genre it is. The conventions that showed to the audience that it is a pop video are the bright colours used in mise-en-scene and how the music is edited to the beat. Another technique this helped me learn was knowing if a video is illustration, amplification or disjunction. By decoding the music video I worked out it was an amplification video with occasional illustration as the video added another layer to the song. By learning these techniques I now know what I need to incorporate to make my final music video the best it can. I can know what I need to make a narrative video or a performance video or incorporate both.