Category Archives: Component 3

Below are the contact sheets from the shoot for our Digipak.

Below is my favourite image from the shoot. This is my favourite image as I think it captures everything we wanted the star to be represented as; playful and youthful. The mise-en-scene can be shown very clearly in the image which I believe makes the image good as it can help show the genre of the album. The lighting is also good as the blue/green light is projected onto the artist helping show every detail of the artists expression, make-up, costume, hair etc.

In order to know what we need for our Digipak photoshoot and to make sure we get good photos we made a production meeting agenda in order to know what make-up, costumes, props and equipment we will need. By doing this it will enable us to have the best outcome we can for the shoot.

In order to go ahead with our shoot we need to assess the risks of where we will be filming at and understand how to manage the risk. Below is our risk assessment sheet where we have identified certain risks we may come across.

In order to know what we want our album to cover to look like so that it matches the genre and star image, using inspiration from the Padlet lookbook I drew a illustration of what we’d like the front cover  back cover and both spines to look like. Below is a image of these plans by doing this creates a good blueprint of what we want to do in our photo shoot and how we want to edit it in InDesign.

For our front cover the artist will be leaning on a vintage TV with another close up image of the artist shown on the TV helping convey the theme of self-obsession. The colour theme will be dark blues, purples, pinks and greens; we an use a projector to help use all these colours. The font of the artist name and album name will be in a playful, modern distorted font. The spine will have the artists names placed on top of a sequence of ombré colours from the colour scheme. For the back cover the artist will be on her knees looking up the camera with the projection of angel wings on her, this will help convey the theme of innocence. The tracklist will be to the right of the artist using the same playful distorted font. The spine will be one solid colour and will not feature any text.

Below is some colour schemes I created on Adobe colour wheel using images from our padlet lookbook.

To help when creating our own Digipak I analysed the front and back of an album cover from the artist Lana Del Rey who fits the genre of our artist. Another benefit of using this album cover is the cover conveys similar themes to our themes such as innocence and playfulness. By doing this task and analysing a popular professional artists album cover it benefits our group when making our own Digipak as we now know what makes an album cover conventional and unconventional, helps us understand the technical conventions and has overall given me ideas and a blueprint of what layout, colours etc makes a good album cover.

This is a look book we made full of images of tour posters, graphics, make-up etc. that we had to analyse for inspiration to help us have a clear image of our style and brand we are trying to put across when we are making our digipak. The repertoire of elements throughout all the images really project the alternative genre. This task was extremely helpful as it has helped us put down a blueprint of what themes we want to express in our digipak which are playfulness, power, and mystery; it will also benefit us as we now have a audience who we can target and make sure our digipak and social media page matches the likings of our audience.

In order to have a good brand established for our Artist we created a marketing strategy and mission statement to help promote our artist. This digipak is not meant to represent the music video but instead is to promote and represent the artist and create an integrated advertising campaign. Below is a slideshow showing the marketing strategy for our artist and digipak; it includes our mission statement, USP, call to action and our competition.

This was extremely helpful as we now know our audience and artist. The audience are around the ages 14-25 and the artists persona in a nutshell is soft and angelic with mixes of melancholy. Our star is also both ordinary and extraordinary, relating to the Dyer Star theory of the paradox of the star where the star has two contradictory representations. By having this ordinary and extrordinary representation of the star it helps the audience relate to the star but also idolize them.