Here is the attached presentation of my Evaluation Question 1. This Evaluation answers the question ‘In what ways does your media product use, develop or challenge forms and conventions of real media products?’. In the presentation I compare professional music video shots to my own Lord Vapour – Psychedelic Trousers music video. I also compare my digipak to a digipak of the same genre as well as my advert to a professional release date advert.