Firstly media can be consumed or prosumed by an individual, this means that anyone can consume the media that is expressed to them and anyone can take place in creating media, for example anyone can read the news online which is information presented to them.
Media can be used in many ways to show gratification to the person consuming it, for example media can give Entertainment to someone. Media can be used in social situations where people are discussing something they have seen and have in common. Media can give someone personal identity such as the music they listen to and, finally media is commonly used to portray information to someone such as the news.
These ideas of what media portrays to people is under the ideology of Blumler and Katz (1975)
Finally within the task I labelled some of the images the idea of Blumler and Katz. For example I labeled one of my favourite Tv programmes as entertainment, this programme gives me enjoyment when watching it hence why I labeled it under the entertainment section. The ideas of Blumler and Katz will further help me in the development of my music magazine as I can use these ideas to help me appeal to my audience.