We have to make sure our Digipak is the most fitting to our audience in order for them to engage with the artist and their star image as well as the media they are producing, in order to reach our target audience we have created a mission statement to present the values and beliefs to that specific audience. In order to get the most accurate mission statement for the artist we had to remind ourselves of our target audience and their Demographics as well as their Psychographics, ultimately making the mission statement as accurate to the target audiences beliefs and values will mean that they are more likely to consume the media the artist will produce as well as engage in the media, ultimately creating profit.