I chose to analyse and annotate Mumford & Sons album cover as they are a popular indie folk band. I decoded the technical elements of this album cover and learn the importance of including conventions such as a barcode, publisher logo, tracks, band name etc.  The overall style on an album cover depend on the combination of colour, imagery and typography. This repertoire of elements conjugate together to create the desired effect and representation of the artist’s star image.

Decoding this album cover has helped my to understand the Indie Folk community deeper. I know now the certain repertoire of elements that Indie Folk bands consist of in order to reach their target audience and meet all of their needs. Such as, a simplistic design with simplistic imagery and text, and a neutral colour scheme. Learning this will help us to create our digipak in a way that is the same but different, appealing to the Indie Folk community and growing success.