In preparation for creating our own social media page, we explored and decoded Mumford & Sons instagram page. We chose to look at Mumford & Sons as they are a popular Indie Folk band, the same as our genre. In exploring their instragam page we looked for any technical conventions used. We found that AIDA is represented throughout their page as this is important in entertaining their target audience. We discovered many other technical conventions used such as, integrated advertising, promotions, guerrilla marketing, social interaction etc.

Looking forward, we now understand the conventions needed in order to create a successful social media page. We have discovered more subtle ways to present our marketing in a way that the audience will know without being too in their face. We will be sure to create our instagram page in a way that is the same but different.