Here is the first draft of our digipak. So far this is just a rough copy as we know we need to change a lot more to improve it. Below I have marked this draft using the success criteria given;
The use of camera and photoshop to take and manipulate engaging images:
From our shoot we were able to get more images of our same models used in our music video to be on the front page of our digipak. After exploring other indie folk artist’s album covers we found that the band or singers were almost always on the front page but they tended to make the back page more simplistic and minimalistic. So we will take this into account when making our second draft and not put a set picture as the main focus on the back page. We also ended up not having enough time to cut out the pictures of our models on photoshop so we will be sure to do this for draft two so that we are able to place them on a more fitting background for our genre.
The selection of mise-en-scene in the photo and the meaning it communicates:
As our genre is indie folk we made sure to incorporate traditional things that would represent the genre well. After researching other indie folk music stars and looking at their album covers and music videos they often contained traditional instruments such as pianos, acoustic guitars and string instruments. Because of this we managed to get hold of some bongo drums and a ukulele for our shoot. These props are cultural codes (Barthes) for a particular genre of music in this case organic, traditional, indie folk. Following up from our shoot we should’ve brought more outfit changes for our models to wear so that we had a bigger variety of different shots that we could’ve also used for our social media page. We also should’ve thought about the colour of the boys’ shirts as because they are both white they will be more challenging to cut out on photoshop. For our second draft we will explore with a folky boarder as a frame to represent the genre and produce a better star image which will attract the target audience.
The create use of DTP to integrate images and text and the use of colour\types-faces:
Desktop publishing enables us to create our digipak in a layout where we can see how our final result will look. We are able to edit all on the conventions such as a bigger title, barcode, copywriter, spines etc. in a way that fits digipaks and a way which represents our genre well. Our current title is quite boring so we will edit this to make it bigger, and indie folk font and colour scheme.
Overall, I would mark our draft one at a C as it is clear that it is a digipak and so far I think represents our genre adequately. To increase our grade we cut out our models and place them on a background that presents our genre and our star image which will appeal to our target audience, increasing the overall success.