Below is draft two of our digipak. This includes both inside panes as well as the front and backcover. As a whole, we have changed and included elements such as images, typeface, positioning of the text and colour palette. We have altered this to gauge different ideas and opinions on our digipak to understand which layout will connote and represent our star image and genre proficiently.
Screencastify from our teacher:
Above is a screencastify relating to my teachers feedback on draft two of our digipak. Recieiving feedback and advice relating to our digipak is helpful as it gives ideas on our work and how others view and perceive it as a package brand and product.
What went well:
- The background of the frontcover and backcover, adds colour and texture as well as making it eye catching to the audience
- Positioning of the model on the frontcover as she is placed in the centre which focusses all attention on the purposeful subject
- Included conventional and technical elements such as the barcode and copyright declaration
Improvments for Draft Three:
- Allow the artists name to be bigger than the album name to convey significance to her
- Move the tracklist above the models head
- The text on the spines need altering
- Add an image where the model has no glasses on, this is more engaging and allows audience to connect personally with the star
- Change the font to a more current pop vibe
- Potentially change the blue background to shades of green
This screencastify has allowed my group and I to identify what needs improving and how to change these elements to ensure our digipak is created to the best of our ability, making sure that all aspects of mise en scene are coherent throughout and all technical conventions are included to support the representation and importance of our star image and the genre.