As part of the process in creating and building up our social media page we completed an assessment sheet on the content and timeline on events we have successfully posted. By completing this assessment my group and I can reflect on what we have included and what needs to be added for our next draft.
As a whole our page consists of the narrative of a real life, female artist with a down to earth, friendly personality. We have been updating our page regularly including a series of teasers, listed events, release of merch and casual images of day to day life occurrences from the artists- this allows our audience to catch an insight into her life as an artists and and individual as well as keeping them engaged and informed on her journey. As well as this, we have created multiple stories containing Q&A’s, relevant updates on personal life, reminders on upcoming dates and inclusive behind the scenes for interaction purposes. From this we take with us the knowledge and statistics on what content was the most successful and allowed us to the correct her message and impression across to the audience.
Screenshot to summarise our page:
@miaeliseoffical
https://www.instagram.com/miaeliseoffical/
This assessment has highlighted the elements that are included in a single post and relating to artist engagement and the blueprint that fulfils the criteria for a successful profile, brand image, reputation and social media page.