Here is our third draft of our Digipak in an album case.

To ensure that the digipak was easily recognizable, I asked 30 people what genre they thought the album was, based off of the appearance.

Of the 30 responses, 19 people thought it was rock, 8 people thought it was heavy metal, and 3 people thought it was indie.

Rock: 19

Heavy Metal: 8

Indie: 3

Overall the conventions that we used conveyed the genre well, and the conventions we challenged worked in our favor to create a new innovative product.

Reflection

The inside panes could have some more creative conventions rather than just some lyrics and a moon where the CD would go.

One of the band members seem to be more red than the other, this may be due to the lighting but perhaps some alterations would be appropriate.

Here is our 2nd Draft for our Digipack.

Teacher Feedback

Screen Castify feedback

• Make Orlando bigger on the front cover.
• Move ‘Greyhound’ in the corner and make it smaller so it is easier to distinguish between name of album and name of band.
• Have picture of Orlando overlap the title of the album.
• Make song titles smaller on back pane to have ‘the man who sold the world’ on one line, and to make the copyright info easier to read.
• Make the gold on inside panes similar to the yellow used in the text on front and back panes to add some continuity.
• Titles of the singer and drummer are slightly unconventional.
• Make lyrics in the inside panes easier to read, perhaps is unneeded for future drafts.
• More fiery gold on inside.
• Include white moon on front cover.

Here is our first draft for the front and back panes for our Digipack.

Marking Criteria 

• Our use of photoshop has manipulated the images in order to make our stars stand out, there is a clearer contrast from the background rather than the stars just blending in.
• Our brand image demonstrates a new/modern take on rock, with the conventionality of a dark/violent colour scheme, whilst also challenging conventions with the bright shirt and the sci-fi theme.
• In terms of framing, both stars are well in view and in focus, however I seem to be more contrasted than Orlando.

Targets for improvement

• Sharpen Orlando so he is just as contrasted as I am on the front cover.
• Tone it down on the smudging effect.
• Re-position text as well as considering a different colour that would suit our colour scheme.

Upon reflection, this shoot went a lot better than our previous attempt. Our MES was portrayed much clearer and it made us look a lot more like a band than before. The simple gestures from Orlando represents his flare and his confidence, whilst the screaming from me represents the aggressive convention of our genre.

Here is our Production Meeting Agenda to ensure that we know when and where our shoot is and that we know what costumes we need to bring.

We have also filled out a risk assessment to make sure that any potential health and safety risks have been identified and dealt with accordingly.

Here is a rough sketch of what we hope to create for our digipak.

The space concept represents how our brand is something new, original and exciting.

We want to make our star image stand out as much as possible, since it is conventional towards our genre. We plan to dress our artists in a rough and scrappy suit since it will represent the authenticity and menacing convention of our genre.

This is the colour swatch we intend to use, these colours will create a hellish feel to the digipak and will attract our target audience.

Here is my own independent analysis of ‘American Idiot’ by the band ‘Green Day’. I chose Green Day because they are a rock band who cover a wide variety of conventions within the rock genre. They have a collection of songs that are rather political, whilst also having songs which are more dark and personal.

Reflecting back on this analysis I have learned the technical conventions that all Digipaks must have.

I also learned how Green Day were able to communicate their Star Image and how they used generic conventions to the rock genre to establish a repertoire of elements.

Below is a moodboard including any kind of fonts, images, styles, ideas and colours which we will consider using for our digipak. This will give us a better idea on how to sell our brand to our target audience via integrated advertising, and will give us inspiration when moving on to the designing process.

Focusing forward, we have a much better plan when designing the blueprint for the different pages of our digipak. We have a source of inspiration to assemble a key repertoire of elements within our brand’s style.

Here is our presentation where we do an in depth analysis on how we need to represent our star, and who we will be up against.

It is important that we recognise our brand, in terms of how we will promote our star, who our target audience are, and how to ensure our audience won’t reject the text. Completing this task allowed us to gain knowledge on how to promote our brand through different distribution methods, and other forms of integrated advertising.