To help me further understand my target audience, I created a dating profile of an individual that would be the perfect audience member for my indie pop magazine.
I also used a website called ‘YouGov’ to analyse data and marketing information that helped inform who my target audience would be (see slide 2). I found this website extremely helpful as there are many artists to choose from, and it gives you a deeper understanding of your audience. It allowed me to discover different interests that my audience members had, such as a love for smoothies.
This profile allowed me to refine the demographics and psychographics of a perfect audience member and gave me new ideas for my music magazine to help it appeal to the target audience. Not only this, it helped me understand the different uses and gratifications of why somebody would want to read a music magazine and gave reasons for it. All of this information in the future will allow me to create a comprehensive music magazine that fits all of my audience’s needs.