Following feedback from our teacher we created draft 3 of our digipak.
We have completely reimagined the two inside panels, introducing some objects into the digipak – which separates the images well. The Dr Marten boot adds a slight punk/rock twist to the digipak and highlights the rebellious nature of our star metaphorically. The third pane is graceful and elegant, reflecting her intense emotions and vulnerability.
We carried out some research to determine if our digipak represented our chosen genre well.
We aimed to initially encode the indie pop genre, however, with the development of the digipak we understand we have combined a variety of different genres – in particular pop and disco.
Overall our digipak had a preferred reading (Hall) with the genres mentioned above holding a majority of the votes. However, there was a slightly negotiated reading with the EDM genre. However, this may have been because of the contrasting bold colours. The representation of our star was received well and the majority of our target audience understood the context of the star image and design. Furthermore, this also complied with our mission statement and the ideologies we wished to generate. Overall, we can reflect positively on the design and understand that with a few tweaks we have represented our star and genre appropriately.
Focus Forward
Altogether we should be pleased with the reconfiguration of our digipak and the messages it now encodes. It was extremely useful to physically see the digipak in a CD case to understand what works and doesn’t. However, there are some changes that need to be made to make it of the best quality. For example, the colour correction on the pink/purple images needs adjusting – they are slightly off, and to ensure that the digipak is cohesive we must rectify this in photoshop. Furthermore, the lyrics on the inside panel of the digipak will need changing, as they are from the same section of the song it could seem repetitive and boring.