For my magazine I am have two include two adverts of my choice that my target audience would find appealing. I have analysed some data from yougov.com and have decided on some adverts.
My chosen article to appear on page 3.
I have chosen the Naked Juice brand for my first advert. I have chosen this advert because it is bright and colourful. Not only this, the brands ethos complies with my magazine’s mission statement. This brand focuses on bringing the best out of people and allows them to focus on their health. It is readily available in your local supermarket making it accessible to all. My mission statement states ‘we hope to empower and inspire people,’ this quote matches with the Naked Juice ethos due to them wanting to promote a healthier, more active lifestyle – allowing them to be more motivated.
Not only this, I did some research to confirm that the advert would appeal to my target audience. I looked on the ‘yougov’ website and found that many Lorde fans enjoyed Naked Juice – with 39.1% enjoying the drinks. I thought that this brand would be a good fit for my magazine and there was also plenty of evidence to support my decision.
My chosen article to appear on page 6.
I have chosen for my page 6 advert an Ikea advert. I chose this advert because many of my target audience (18-19 year olds) may be moving into university accommodation or moving out of their parents house. This advert would appeal to them because it is advertising furniture in a unique way, making them more likely to purchase from Ikea. Furthermore, the brand has a minimalistic look that would appeal to my audience.
To confirm that this was the right choice, I did some research on ‘yougov’ and found that many indie pop artists liked the brand Ikea. With 73.6% of Marina and The Diamonds fans liking Ikea. I think that this is a good choice for my magazine, and would entice people to buy furniture from the brand.