Marketing strategies are crucial to a campaign, and require intricate planning and research to ensure you reach your target audience successfully.
To begin creating our social media page (SMP), we had to make a plan to ensure we met the general and technical conventions of an SMP. We visualised on a timeline what posts we needed to create and when to post them, allowing us to have a successful campaign.
We want to ensure that we achieve AIDA within our social media page (Attention, Interest, Desire and Action. To create attention we plan to utilize stories and highlights to create snappy posts which grab the attention of our audience, making them click on links to our linktree and visit our Instagram page, where they would be able to find more information about the relevant post. We plan to create interest surrounding our page by releasing Instagram reels of behind the scene footage, giving the audience an unseen perspective of the life of our star. We plan to create desire by releasing short snippets of the unreleased songs from the album – making the audience want to purchase/stream the album when it releases. We plan to create action through selling tour tickets, and streaming/buying the album and merch – all of which will be easily accessible by a linktree in our bio.
We also plan to have a synergistic relationship with ASOS, releasing a collection called ASOS x Elodie. This is extremely important as it will allow us to reach different audiences that our brand and star would appeal to.
We also plan to use a variety of different media types including GIFs which we will created using an online software. They will be used to promote sneak peaks of new songs and potential promotions with the ASOS x Elodie campaign.
We also wanted to ensure that our star was perceived as ordinary and extraordinary using Dyer’s paradox of the star, making our star seem ordinary and extraordinary. We plan to do this through personal life, and casual posts which are relatable. Whilst also releasing brand deals and tour tickets.
Focus Forward
We have a clear plan and focus for our social media page. We have curated a brand which has a specific aesthetic and it is essential we stick to this to create a cohesive image for our stars and make them easily recognisable to the audience. We must stick to our plan and ensure that all of our content is pre-made ensuring we post on time. We must also interact with our audience and use things such as hashtags, to comply with formal and general conventions.