Following feedback from draft 1 of our social media page, we have continued developing the Instagram page.
https://www.instagram.com/officialelodie_/
Since our first draft we have increased our use of GIFs and reels to create more interest and desire within our page. For example, after announcing Elodie’s upcoming tour we utilised a GIF to tell the audience it had sold out. Furthermore, we also utilised reels to release snippets of new songs featured on the upcoming albums, creating attention and desire.
Feedback from our teacher via screencastify
What works well…
- We have drip-fed content well and have created anticipation for the launch of the album.
- We have developed and created a huge amount of content across posts, reels and stories.
- The way in which we embraced the Stonewall charity and acted as an ambassador to the LGBTQ+ community.
- We have created an array of teaser content utilising gifs on stories.
- We have added a nice touch by including vinyl within our album release, it acts as a collector’s item and would appeal to our target audience.
- We have created interaction with the artist through a q&a segment, allowing the audience to interact with the star.
- We have used a tone of voice throughout the social media page which included language recognisable and normal to our target audience such as ‘literally’ and ‘goddess’.
- We have promoted our music video through other aspects of the social media page, such as through the ASOS x Elodie campaign which works well and adds a nice touch.
- We have chosen the perfect synergistic relationship with ASOS, and have utilised this well throughout our page.
What we could improve…
- Include a link to our music video in our bio so that it is direct and you don’t need to go through the linktree.
Focus Forward
Overall, our social media page is almost complete. We have represented our star impeccably and conventionally, keeping our target audience interested and allowing them to interact with our star. We have a cohesive brand image and have kept this consistent throughout our entire page and across our whole package. We need to add a link to our music video on our page so that is easier for our audience to reach key content. After this, our social media page will be complete.