To promote and announce our album, we created an Instagram page. So far we have created a social media page which is cohesive and aesthetically pleasing. We have used different media texts, such as video and GIFs to make our page more appealing to our audience.
Here is a link to our instagram page:
https://www.instagram.com/officialelodie_/
Some images from our instagram page…
Self Assessment
Focus Forward
By understanding the different aspects we need to include in our social media page, we were able to identify key areas which we need to work on. For example, we need to focus on interacting with our audience. Currently, we have not done this. We should plan a Q&A on our stories to ensure we are incorporating our audience into our SMP. We also need to focus on utilizing cross-media convergence and selling physical copies of our album. Overall, I am pleased with how the page is developing, it appeals to our target audience and creates buzz around our brand and new album.