Category: Social Media Page

Following feedback from draft 1 of our social media page, we have continued developing the Instagram page.

https://www.instagram.com/officialelodie_/

Since our first draft we have increased our use of GIFs and reels to create more interest and desire within our page. For example, after announcing Elodie’s upcoming tour we utilised a GIF to tell the audience it had sold out. Furthermore, we also utilised reels to release snippets of new songs featured on the upcoming albums, creating attention and desire.

Feedback from our teacher via screencastify

What works well…

• We have drip-fed content well and have created anticipation for the launch of the album. 
• We have developed and created a huge amount of content across posts, reels and stories. 
• The way in which we embraced the Stonewall charity and acted as an ambassador to the LGBTQ+ community. 
• We have created an array of teaser content utilising gifs on stories. 
• We have added a nice touch by including vinyl within our album release, it acts as a collector’s item and would appeal to our target audience.
• We have created interaction with the artist through a q&a segment, allowing the audience to interact with the star. 
• We have used a tone of voice throughout the social media page which included language recognisable and normal to our target audience such as ‘literally’ and ‘goddess’. 
• We have promoted our music video through other aspects of the social media page, such as through the ASOS x Elodie campaign which works well and adds a nice touch.
• We have chosen the perfect synergistic relationship with ASOS, and have utilised this well throughout our page.

What we could improve…

• Include a link to our music video in our bio so that it is direct and you don’t need to go through the linktree.

Focus Forward

Overall, our social media page is almost complete. We have represented our star impeccably and conventionally, keeping our target audience interested and allowing them to interact with our star. We have a cohesive brand image and have kept this consistent throughout our entire page and across our whole package. We need to add a link to our music video on our page so that is easier for our audience to reach key content. After this, our social media page will be complete.

To promote and announce our album, we created an Instagram page. So far we have created a social media page which is cohesive and aesthetically pleasing. We have used different media texts, such as video and GIFs to make our page more appealing to our audience.

Here is a link to our instagram page:

https://www.instagram.com/officialelodie_/

Some images from our instagram page…

Self Assessment

Focus Forward

By understanding the different aspects we need to include in our social media page, we were able to identify key areas which we need to work on. For example, we need to focus on interacting with our audience. Currently, we have not done this. We should plan a Q&A on our stories to ensure we are incorporating our audience into our SMP. We also need to focus on utilizing cross-media convergence and selling physical copies of our album. Overall, I am pleased with how the page is developing, it appeals to our target audience and creates buzz around our brand and new album.

Marketing strategies are crucial to a campaign, and require intricate planning and research to ensure you reach your target audience successfully.

To begin creating our social media page (SMP), we had to make a plan to ensure we met the general and technical conventions of an SMP. We visualised on a timeline what posts we needed to create and when to post them, allowing us to have a successful campaign.

We want to ensure that we achieve AIDA within our social media page (Attention, Interest, Desire and Action. To create attention we plan to utilize stories and highlights to create snappy posts which grab the attention of our audience, making them click on links to our linktree and visit our Instagram page, where they would be able to find more information about the relevant post. We plan to create interest surrounding our page by releasing Instagram reels of behind the scene footage, giving the audience an unseen perspective of the life of our star. We plan to create desire by releasing short snippets of the unreleased songs from the album – making the audience want to purchase/stream the album when it releases. We plan to create action through selling tour tickets, and streaming/buying the album and merch – all of which will be easily accessible by a linktree in our bio.

We also plan to have a synergistic relationship with ASOS, releasing a collection called ASOS x Elodie. This is extremely important as it will allow us to reach different audiences that our brand and star would appeal to.

We also plan to use a variety of different media types including GIFs which we will created using an online software. They will be used to promote sneak peaks of new songs and potential promotions with the ASOS x Elodie campaign.

We also wanted to ensure that our star was perceived as ordinary and extraordinary using Dyer’s paradox of the star, making our star seem ordinary and extraordinary. We plan to do this through personal life, and casual posts which are relatable. Whilst also releasing brand deals and tour tickets.

Focus Forward

We have a clear plan and focus for our social media page. We have curated a brand which has a specific aesthetic and it is essential we stick to this to create a cohesive image for our stars and make them easily recognisable to the audience. We must stick to our plan and ensure that all of our content is pre-made ensuring we post on time. We must also interact with our audience and use things such as hashtags, to comply with formal and general conventions.

To understand how an artist within our genre uses social media, we created a screencastify analysing the formal and general conventions and the use of AIDA. We also used Blumler and Katz’s Uses and Gratifications theory and Dyer’s paradox of the star theory to understand the decisions made on the Instagram page. We also understood different marketing techniques and the technical conventions that support this.

We have found that within our genre, artists like to add a personal touch to their page, this is something we should consider doing to convey our star as ordinary and extraordinary. We have also recognised that artists stick to the formal conventions of a social media page to be successful. 

Focus Forward

This task has allowed us to understand the key, formal and technical conventions of a social media page. In order for our brand to be successful, we must ensure we do the same and take inspiration from similar artists within our genre. By analysing AIDA (attention, interest, desire and call to action), we could determine what specific features of a page attract an audience and get them to interact with our star and with each other. We have highlighted that it is important our audience can identify with the star and feel like they have a relationship with them, we need to ensure that our metanarrative supports this. Overall, this task has helped us understand what is required within a social media page and how this is achieved. 

 

To begin understanding how social media pages work, I learnt terminology to allow me to widen my knowledge on how social media pages function. I chose an artist similar to my own, highlighted the key features and analyzed the key and formal conventions across our genre.

Focus Forward

This task allowed me to understand the key forms and conventions required to make a successful social media page that creates an impact, coincides with the brand and fits the metanarrative and mission statement of our star. It has allowed me to identify key features that are extremely useful and utilized to convey the paradox of our star as ordinary and extraordinary, such as highlights and reels. We can also recognise the commercial aspect to this social media page and how artists work with sponsors and companies. I also learnt that by using different media forms such as posts and videos, we can create variation within our page and engage our audience in a positive way. Formally, we need to ensure that we include professional conventional posts such as album covers, whilst also using the social media platform to have fun and evoke change.