Music Video – Conventions

LEARNING INTENTION: TO UNDERSTAND KEY NARRATIVE, PERFORMANCE AND TECHNICAL CONVENTIONS OF MUSIC VIDEOS. 

KEY TERMS FOR INTRODUCTONS IN BLOG:  Conventions/Blueprint, Narrative, performance, genre, star image, deconstruct/decode, illustrative, disjunctive, amplified, anachronic, lip sync. 

What is a music video anyway? Moreover, how can I understand them better so I can make my own? Some thoughts for your brain…

First Task: (Music Video Form & Conventions Blog Post)

This week we’re going to be watching some of the videos from this playlist. They were carefully chosen because as they illustrate many of the conventions typical of this media form.

You need to study these videos carefully so that you understand the following:

  • The media form - there to sell the star?
  • Technical conventions - commonalities in all music videos?
  • Features conventional to the genre of music - MES/themes?
  • Narrative conventions and structures - disjunctive/illustrative/amplified?

You must be understand these things in order to be able the develop and devise videos of your own video and knowingly use, challenge or subvert conventional features.

Here are some other suggestions but try and get a range of genres and different narrative/performance ratios.

Performance

Performance/Narrative

Narrative Only

Narrative and Performance

Narrative

Performance and Narrative (disjunctive)

TASK

Complete this form and make a copy yourself and then save as a PDF and upload to your blog.

BLOG POST:

  • Make a copy, complete with notes / ideas then save as a PDF and upload to your blog. 
  • Use all the key terms in your introduction.
  • Always focus forward – how will this influence, shape your own ideas. What might you now do?

This is your first piece of research for your own music video, so do it well!

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