KEY TERMS: repertoire of elements, blueprint, convey, suggest, represent, show, highlight, infers, highlights, technical conventions/forms (barcode, copywrite, tracks etc) etc, denotations, connotations, star image, genre.
Explore how digipacks are designed to work as part of a multimedia package to support the launch of a new album – THIS IS AN INDIVIDUAL POST
Media Form & Conventions
Key questions to consider on digipack covers.
- What are the formal / technical elements of (ALL) digipacks?
- What are the generic conventions (designs particular to your genre)?
Here are our notes on the form & conventions of a digipack. Read them when you get stuck or looking for inspiration.
TASK
- Find a digipack cover from the same genre as your music video, not your actual artist – find another similar band / artist from the same genre).
- Find the back panel; that would be great for some of the technical forms i.e. bar code, publisher logo etc.
- Annotate it for the formal / technical conventions and generic conventions.
- Make it detailed and use the terms/ideas in the sheet above.
- Download as a Jpeg & PDF.
- Upload it into your blog.
EXPLORE
You should focus on: the representation achieved through: images, graphics, illustrations, font, colour, technical conventions (bar-code, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, meta-narrative, representation?