KEY TERMS AIDA (attention, interest, desire and call to Action), entertainment, information, personal identity, social interaction, uses and gratification, integrated advertising, promotion, viral/guerilla marketing, technical conventions, USP = ALL THE KEY TECHNICAL CONVENTIONS TERMS YOU CAN INCLUDE.
Research Task – Group task
- As a group, choose a Facebook/Instagram page for an artist, similar to yours or your can choose your own artist in real life.
- Using all the terms you now know, script and record a Screencastify of your star.
Answer these questions during the Screencastify:
- What is conventional about the page in terms of technical conventions (use terms).
- How does the SMP page encourage AIDA (Attention Interest Desire Action) through its design and content?
- How does the SMP page enable the audience’s Uses and Gratifications.
- …or how does provide its users with opportunities for Entertainment, Information, Personal Identity and Social Interaction – B + K
- How far is the SMP page a good example of integrated advertising and how far does it encourage it to go ‘viral’ and use ‘guerrilla’ marketing to help promote its star?
- How is the star represented – ordinary, extraordinary, present and absent – Dyer?
Use key terms related to star image i.e. extraordinary, ordinary, paradox of the star and also key terms related to audience i.e. encode, decode, preferred reading etc.