Listen to this podcast from approx. 15 minutes in.
A brilliant commentary on how the toxic masculinity of Andrew Tate is represented in the media and how social media has driven engagement.
David Gauntlett would describe this as an example of how identity is fluid and how an audience have constructed their identity based on a regressive representation. The fans and followers of Andrew Tate could be described as part of a collective identity, based around his content. They are encouraged to participate and use their cognitive surplus (Shirky) to rework and repost Tate’s content. A darkly crilliant example of how technology, through its use of algorithms, promotes and drive audience engagement and how the ‘manosphere’ has become increasingly radicalised.