KEY TERMS Technical conventions, social media platform, marketing campaign, promotion, awareness, target audience.
Let’s remind ourselves of the Brief.
A promotion package for the release of an album, to include a music video (major task), together with a social media page for the band and a digipak for the album’s release (minor tasks).
So now it’s a chance to PROMOTE the release of the album and the music video through designing and populating a Social Media Page.
- https://www.facebook.com/TaylorSwift
- https://www.facebook.com/TomOdellmusic
- https://www.facebook.com/LordVapourBand
- https://www.facebook.com/4stridm4y
Platform
We are going to use PAGES in FACEBOOK or an INSTAGRAM PAGE…you choose.
Here are some excellent previous submissions.
- www.blogs.grammar.sch.gg/chloeferbrache – instagram
- www.blogs.grammar.sch.gg/anyabougourd – instagram
- https://www.facebook.com/4stridm4y – facebook
- https://twitter.com/briefdivideuk – twitter
You will need to create individual pages from your accounts and then you can populate the feeds with the same content that you work on together. You can create a group Instagram page with no problem but if you want to do Facebook, then create your own page on your own login.
Due to possible privacy issues – YOU MUST TAKE REGULAR SCREEN SHOTS OF YOUR WORK. You will also need these to do a screencastify on so save them carefully and label them well. Do we really need to do this – we didn’t have any issues last year!
This is what a presentation will look like:
- www.blogs.grammar.sch.gg/aimeeregnard
THIS WILL ALSO MITIGATE THE POSSIBILITY that the examiner may not be able to view the page or THAT IT IS TAKEN DOWN.
Terminology to Describe Social Media
The terminology, the technical conventions of a social media page on Facebook are important to understand, apply and use in your work.
How many of these key social media terms do you recognise and can work out what they refer to?
Task 1 – individual task
- Take screen shots of a Facebook/Instagram page from an artist, similar to your own.
- Annotate the screen shots with the key terms that you now know are important when talking about, designing and using a Facebook/Instagram page for promotion.
- Many of the terms are relevant for all social media platforms.
Find at least 10 of the terms.
Do very brief explanations of the terminology and these technical conventions.
Embed into the post and do an introduction with the key terms above and reflection.