These are just a few ideas to use for case studies for exciting and innovative ways artists have managed to use marketing to raise their profile.  They are completely up to date so should be valued case studies for the essay.  The template for analysing the case studies is on classroom. If every student does one story then you will have a lovely library of examples to choose from.

And a quick reminder of how advertising works best.  Integrating various platforms and channels is how you can saturate the market with your image and ideologies.