Best Marketing Campaigns and Cross Media Convergence/Synergy

Standard

These are just a few ideas to use for case studies for exciting and innovative ways artists have managed to use marketing to raise their profile.  They are completely up to date so should be valued case studies for the essay.  The template for analysing the case studies is on classroom. If every student does one story then you will have a lovely library of examples to choose from.

 

And a quick reminder of how advertising works best.  Integrating various platforms and channels is how you can saturate the market with your image and ideologies.

Music Industry Case Studies

Standard

In order to write a response to the Music Industry question in the Audience and Institution section of Component 2, you must include the usual TEAS structure.

Terms – those terms to do with the music industry – you have learnt so far: production, distribution, marketing, exchange, exhibition, download, viral marketing, pluggers, managers, agents, record, labels, conglomerates, labels, The Big 3, digital technology etc.

Analysis/Significance – relating the examples to the question and how they might evidence, support or not, the question.

Examples: Case Studies…

…as young people you already have a number of case studies you could use from your own experience of the music industry; you all stream, download, go to festivals, watch music videos, belong to fan sites and follow etc. Some of you might also make music too.

But you need more than just that – you will need a range of up to date and specific case studies to help craft your argued response to the question.

We will be studying in depth one of the Big 3 and also an indie record label but we will also be expecting you to have some ‘scatter gun’ case studies you can call upon.

Music Industry case study power point i

  • Each class will have their own copy in classroom.
  • You will be allocated a story – you must read it – digest it and then
  • In no more than 5 bullet points – summarise the main points of the article – stats, facts and its significance to either PDME.
  • You will then share your story with the class.

The Music Industry – Ownership

Standard

The Big Three – AKA The Major Labels

The Big 3 labels are dominant players in the music industry.

They are in turn owned by massive media conglomerates.

But, what is a conglomerate?

Slide show on conglomerate in classroom

So, what does a record label actually do?

And who are the Indies?

This article outlines some of the best indie record labels on the scene.  Click on the arrow on the right of the photo to see who the label is.

Note taking – TV drama

Standard

You will have 2 minutes at the start of the exam to make as many notes as you want before the 1st Showing.

You should use your time to construct a template and use the time wisely to note down as many ideas about terms that might come up. Create your own shorthand.

This is a suggested template that you can reproduce on your note paper.

  1. First 2 minutes – create a note taking template – terms, adjectives, connectives.
  2. 1st SHOWING – no notes taken – watch for narrative sense and over arching themes and issues that you can include in a ‘loose’ introduction/
  3. 2nd SHOWING – make notes on MES and for the time allowed afterwards.
  4. 3rd SHOWING – make notes on Editing and Camera and for the time allowed afterwards.
  5. 4th SHOWING – make notes on Sound and for the time allowed afterwards.

MOVE TO THE HALL.

Write your essay in this order:

  • Sound @ 3 TEAS
  • Editing @ 3 TEAS
  • Camera @ 5 TEAS
  • MES @ 5 TEAS

TIPS

You must include all 4 microfeatures or you will automatically lose 25% marks.

Leave a line between each microfeature so that the examiner can clearly see where you are moving on to another microfeature and that you have covered them all.

Make your significance relevant to your introduction and hook back to this if you can, however if there are other meanings you want to introduce along the way, feel free.

Include Terms in as many microfeatures as you can i.e. use camera terms when talking about MES or use Editing terms in Camera for example.  Flood it with terms.

Use a variety of connectives i.e. represent is clearly a key one but use synonyms too.

The key is great adjectives and pertinent significance to how meaning is made in the clip.

If it don’t fit, don’t force it and KEEP IT RELEVANT TO THE CLIP.

SAY WHAT YOU SEE AND SAY WHAT IS SAYS.

 

 

Sound in TV Drama

Standard

Lesson 1

Here is a PowerPoint on sound in film & TV drama.

It contains all the key words you need to use to describe types of sound in your textual analysis essay, it also gives some examples from film.

Lesson 2

Task

You should then analyse the sounds in this TV drama sequence and answer the essay beneath.

Analyse the sound in this sequence from Merlin directed by James Hawes. Analyse how the sound helps develop and represent a sense of place, character and story. You should analyse the following features of the sound:

  • Diegetic Sound
    • Ambient Sound
    • Environmental Sounds Events (Foley)
    • Dialogue
  • Non-Diegetic Sounds
    • Music
    • Sound Effects / Sound Stabs

 

A worksheet with all the terminology included: Sound Notes

Here is a site which is about to describe music.

Textual Analysis (TV Drama) A Recap

Standard

Component 2

Recap on the format and structure.

Task 1

  • Musical micro features – note as many terms that can be used when analysing the micro features (excl. Sound) – Camera, MES and Editing.

Task 2

  • Check against the Terminology Sheet and add in any missing ones.

Task 3

  • Articulate as many to your group as possible, marking off the ones you can articulate when complete.

Task 4

  • Go through any terms that are not understood.

Task 5

Adjectives and connectives:

  • Key to success: what is represented, connoted, inferred, implied, shown, meant, suggested, outlined, highlighted etc.  So how is meaning created in the clip by the use of the Microfeatures and that includes how are the characters represented that contribute to that meaning.

Representation – 1b – Concepts

Standard

Representation Essay

‘With examples, discuss the central figures in one of your media products and consider how they are represented in the text.’

Use must use the essay template and use the theory booklet.

Remember you are A2 students so need to reflect, analyse and argue, not just regurgitate theories; apply them to specific examples in your media product.

Some help with the theorists for this essay:
Barthes Summary by Mr G

Dyer summary by Mrs C

Hall Summary by Mr G

Some More Help

What is representation and what general approach should I take?

Here is some example extracts from previous students’ essays