As a group we decided it was important to have a plan in order, of the timeline of what we want to post and when we want to post it. Even if we don’t follow this guideline directly, it is helpful to know that we have roughly planned a post for each day. Our plan needed to include posts that will entertain yet inform the audience, we needed to take AIDA into consideration as this is an useful way to keep the viewer engaged with the social media page. Teasers, promotions, tour dates and charity work are some of the tools we will use for our SMP, by doing so, it will create informative yet socially interactive posts which will allow our stars personal identity to come through, but also produce a personal connection with the audience.
For our social media marketing campaign, we researched into current artists ongoing and old campaigns in order to get a feeling for what would fit our star and brand. Here are a few ideas we came up with:
Campaign – inspired by Faithless’ campaign
- Engage with the audience and encourage them to post their sunday roast dinners to the hashtag (sundayroast)
- The benefits of hashtags are significant in creating a wider audience and fanbase for our star such as increasing audience engagement with the artist, attract followers to a certain space, strengthen star image to help reach that target audience.
Competition – inspired by Phoebe Bridgers campaign
- Have Lukash sign 12 album cover, which will be dispersed randomly. Whoever buys a signed copy will recieve tickets to a concert of Lukash’s
- A competition like this will encourage our target audience to buy the product and will create excitement and engagement with our star and consumers
Instagram filter – inspired by Phoebe Bridgers campaign
- Lukash working with Spotify to create an Instagram filter to go alongside his album release
- Promotes the star and the genre, (example of cross media convergence) – which attracts a mass audience in itself
- Lukash would repost these filters when a fan uses it, reminding the audience that the star does interact with his fans
TikTok sound – inspired by Clean Bandit’s campaign
- Work with tiktok to promote Lukash’s songs to wider audience on the most popular app at the moment
- Effective way to get music to a wider audience and due to the fact the sound will play over a personally created video, it means that the audience can adapt the sound to however they want to portray it – allowing it to be unique to not only the star but the consumers too. Allowing the audience to create a personal connection with his music.