My music magazine is going to be called Aware. The word ‘aware’ means to have knowledge or a particular perception of a thing. The indie music genre is often described as inspiring and defining which fits in with the idea of gaining ‘awareness.’ As the name is short it is catchy while also being unique and connected to the indie genre I think it is a good and appropriate name for my magazine.

I chose the indie genre as it is the style of music that I listen to and I have a passion for. There are many different styles of indie you can have for example indie rock and this diversity is what makes the genre so interesting and unique. Below is a word cloud I made with all the connotations and ideas about the indie genre to help me when creating my magazine.

As well as these aspects, my magazine will aim to be informative, entertaining and let the audience develop a stronger sense of personal identity as to satisfy Blumler and Katz’s uses and gratifications theory.

My Mission Statement: Aware is one of the top indie music magazines covering upcoming indie artists as well as your long time favourites. The passion for the new-age of indie drives the magazine forward and makes it an inspiring and defining magazine that audiences feel that they can connect with.