Marketing strategy and mission statement

As we have now completed creating our music video, creating a digipack and social media page for our star is next. To help us create our digipak, we spent some time thinking about who our audience members are and what they would be like as people, for example their hobbies and interests. We then created an ideal audience member in our slideshow below and thought about the demographics and psychographics of that person. This will help us to ensure our marketing strategies are formed specifically for our target audience making it something they would want.

When doing this we had to think also about our competition that we would have in the music industry and what artists are in the same genre as us. This helped us to come up with a call to action idea and a unique selling point (USP) to distinctively sell our brand as a collective group of products. Lastly, we came up with a mission statement, this is to help us summarize the ideas behind our brand and promote our star singer and digipak.