Advert Conventions

NickelbackOur final product we are going to create is an advert which promotes the release of the new album by our band. Similar to our other products, before we can create our advert we must first understand the conventions of adverts within our genre, American Rock.

For this task we chose to study an advert for Nickelback and their album “The Long Road”. For performing this task we gather information on what we need to include in our advert in order to fit into the American Rock genre. We learnt that the front cover of the advert tends to be the advert design, however other examples we looked at had other album art used as apposed to the front cover. We also learnt that we need to include information such as release date, name of the band and album, platforms the album is available on, etc.

From performing this task we are ready to draw up a draft of what we would like our advert to look like and what it will feature.

To see the analysis of the advert, click the image below.