Advert – Draft 1

Below is the First draft of my Advert for Band new album, For Reasons Unknown by ClayMaker Castle. For the first draft of the advert we included the relevant information included on most adverts within our music genre. We included things such as The artists name, name of the album, when the album will become available and on what platforms the album will be available on. The conventions of a typical advert are that the front cover of the digi-pack tend to be the images used on the advert, however during our research of adverts within the American Rock genre we found that the advert is different and that the conventions of an advert are that one of the 2 inlays of the digi-pack tends to be the image used with the advert. We decided as a group that we would follow this direction and used an image related to the inlay of the digi-pack.

Instead of using the image of the ties from side the digi-pack we chose to use the same image taken from an alternative angle, this way the advert would be more appealing and something new, yet not.

To see our first draft of our advert, click the image below.

 

 

 

 

 

 

 

In order to progress we needed to gather feedback on our first draft in order to make improvements onto our current design, with the feedback we can then edit the current advert to create a second or even final draft.

To see the feedback watch the video below.

From our feedback we have agreed on several targets of improvement.

• Change the colours lower down on the advert as they are very bland and simple.
• Fill in the gaps either side of the ties as it is just empty space.