Above is a screencastify analysis of a similar bands social media page. We were analysing their social media page to try and identify how they use AIDA (attention, interest, desire and call to Action) to engage with their fanbase and keep fans loyal and active towards the stars. One key example of this is how they use a website to distribute their merchandise with a simply layout with no interruptions from third party platforms. This will be effective in giving the audience a better experience in their content, which is a USP to make them stand out from other bands. In such a digitalised age, having a simple website will go a long way in pleasing fans. Once a fan is pleased, they can share their experience over social media to thousands of people which is a very good form of promotion which would be a very effective strategy to employ in our social media campaign.