Embedded above is a Padlet file that we created to form a timeline. The timeline identifies what we are going to do to market and advertise our star, and how we will convey their star image and build an audience. To begin with, we used sandbox to find 3 effective marketing campaigns that we could borrow ideas from in order to have a successful marketing campaign of our own. The 3 campaigns we identified were –

• Ashnikko – Partnership with a large global brand (Beats by Dre) and then use Tiktok to start a trending campaign, which will result in large fan engagement with new music.
• Super M – Using a scavenger hunt to involve fans and make them feel like a part of the project, also will increase social interaction amongst fans.
• U2 – Their campaign involved them posting weekly videos with links to their new songs. This gets the attention of the audience as they are always being given something new to look forward to which will keep them entertained and active. 

 

The most important part of our marketing campaign using social media is to make the audience happy. This can be done by focusing on AIDA (attractive/attention, interest, desire and call to Action). These are vital to keep in mind when creating posts, as this is what our posts need to give our audience, which is why we want to stay active and post regularly and keep a connection to the audience by posting personal content to keeps fans interested so they won’t go and find a new artist to support. By personal content we mean day in the lifes, behind the scenes and anything that helps the audience to see the reality of the star behind the fame. This will portray them as ordinary which is a positive way to be represented. We are going to focus on viral marketing, by partnering with global brands such as Grizzly (skateboarding) and Patagonia/Columbia (clothing) to help reinforce our stars beliefs and personality. We will reach a much wider audience as well using brand partnerships as we will be promoted and advertised to fans of the brands as well as our own audience.