In this task I found a Social Media page of a similar artist to mine and annotated it with the newly learnt terminology that will be used throughout the production of a social media page for my artist. In this case I used The Stone Roses facebook page.
Author Archives: claudiagarnham
Our Mission Statement – The Package Brand
We have to make sure our Digipak is the most fitting to our audience in order for them to engage with the artist and their star image as well as the media they are producing, in order to reach our target audience we have created a mission statement to present the values and beliefs to that specific audience. In order to get the most accurate mission statement for the artist we had to remind ourselves of our target audience and their Demographics as well as their Psychographics, ultimately making the mission statement as accurate to the target audiences beliefs and values will mean that they are more likely to consume the media the artist will produce as well as engage in the media, ultimately creating profit.
Digipak Convention Analysis
Design Skills 1
Throughout the development of my music video I utilised premier pro and through this process I learnt how to use several features, one of the many features used was the affects feature this is going to be used throughout our narrative, this is a significant feature in the process of my music video as it adds more interesting transitions as well as adding affects to the shots to make the music video fit together.
Ultimately the most significant tool that I used in premier pro is the razor tool, this tool is an efficient way to cut footage, you can cut at any specific point in footage cutting it into many different chunks, this is useful as small cuts of footage can be moved throughout the video and contrast other shots, this has been used in our draft and will be used to jump cut from our narrative.
Production Meeting For Shoot 2 (Narrative)
This is our production Meeting Agenda for our narrative shoot, this help all of the members taking part of the shoot aware of what will be happening in the shoot as well as what props to bring and costumes etc.. pre planning the shoot makes sure that the shoot goes as smoothly as possible for us to get the best product.
Narrative Development
This document is one of the first steps of developing our narrative, this document helped plan out how are narrative will pan out. The narrative in Music videos develop throughout and follow a pattern of a beginning a middle and an end, usually an issue that arises and is solved. In technical terms this is called the Equilibrium, Disruption, Resolution and then finally the new Equilibrium. Most music videos follow this no matter what type of video whether amplified, disjunctive or illustrative. In our music video we have narrative but it is not as clear as a pattern of beginning middle and end, our narrative is a young boys toys slowly turning into more adult themed objects, so still a narrative of change but not as much of a pattern.
Prelim Task Mood Montage
In this task we were given the brief that we were either given or had the chance to chose a proverb/word pair or a combination of the two as your source of inspiration to create a montage lasting no more than 40 – 60 seconds – that will convey the ideas, issues, themes, moods, emotions that are suggested within the brief.
Using your allocated Proverb/Word Pairs, you will create a storyboard. However, you decide to do this, you will have at least 20 shots for 40 seconds of film. Include:
- an image – stick people will do
- type of shot – LS, CU, Tilt, Pan etc
- description of facial expressions/action/object
The prompt for my montage was “Beauty in the eye of the beholder” above is the moodboard that we curated to fulfill the brief, within this moodboard we expressed certain things that create beauty, these included shots of clothes, flowers, sunny skies as well as a Buddha which gives a cultural reference into the montage.
Overall, I think my montage had an impact whilst following the prompt that I was given
Shoot 1 Reflection (Performance)
Unfortunately I was very unwell at the date of this first shoot so I couldn’t attend the filming part of this performance however I have thoroughly gone over with the rest of my group of how it went and where else we next and we could improve. Throughout I will be reflecting as a third party stand point.
The shoot took place at the College of FE Delancey Campus in one of the classroom to further follow our narrative, this was also a good area to film due to the lighting, this is because there is not much natural light in the area that our performer was filmed in, this means that we can film at different times on different days without the lightning being completely contrasting in the shots. The overall consensus that I got from this shoot is that overall it went well and both of the other members from my group made decisions on the different angles and taking turns taking the shots that we got, the only issue they expressed was that the performer was rusty on the lyrics which meant that they had to show him the lyrics during breaks in the shoots. So overall a successful shoot.
The targets that were gathered by this shoot is that we need more variety in different angles and shots as when it comes to editing it will all look very similar and we need more variety, we also need different locations to make the overall music video more interesting.
