This is my groups audience mood board and we think this represents the audience that would enjoy the song and music video that we will create.  We wanted this mood board to portray a fan base that is made up of young people that enjoy the outdoors and exploring, even if they become wild or rebellious.  An overview of this mood board in words would be:

• rebellious
• skater
• outsider
• social
• anti – system
• youth/ troubled youth
• wild

I think that  images of graffiti, abandoned places and scruffy clothing, show off the audience we are trying to reach.

Theorists that helped me and my group describe our audience is Blumler and katz.  They say that an audience only wants to consume media for these reasons:

• Information and education
• Entertainment
• Personal identity
• Integration and social interaction
• Escapism

I think that the audience that we are attracting are the ones that use the media for escapism, personal identity and social interaction.