This is a slideshow I created on my mission statement and marketing strategy for my digipak and SMP. It focuses on the brand, vibe of the whole package and integrated advertising methods. Within the slideshow it contains lots of information on my target audience,  where and how I would like to market and promote my artist, who my artists competition are, their unique selling point and their mission statement.

This task is extremely important because it helps me to think critically about who my targeting my target audience are and what things they are interested in. This helps to create a picture in my mind of what I want my digipak to look like and it is something that I will be able to refer back to throughout the design process whenever I may be struggling.