The Look Book – The Branding Package

To gather information and to develop inspiration for our digipak and SMP we decided to create a padlet where we collected photos of other artists, album covers, desired colour schemes and other graphics that we felt linked in well with our chosen artists and how we want our designs to look.

This helped us a lot because it helped us to consider our target audience and target market and what they want to see and desire. It is also a piece of work that we can refer back to throughout our design process whenever we feel we need more inspiration and are struggling slightly with our digipak and SMP.

Ultimately, this allowed us to create a picture of what our designs look like. For example I want my designs to create tension and mystery. I also want it to have typical conventions of hip-hop and R&B. I also like the idea of using LED lights similar to some of the albums on my mood-board because I think it creates a dark and grungy feeling.

Made with Padlet

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